The Republican Governor of the state of Florida, Ron DeSantis, has set out a plan for the state to take power away from the Big Tech companies and return it to the consumers that use their platforms daily.

On Monday, DeSantis threw his weight behind the introduction of a new bill, HB 969, that will allow the consumers of Big Tech platforms to demand from them information about how they use their data, effectively allowing them to ‘retain their privacy’.

Will the fight against Big Tech actually work?

The former President Donald Trump failed to sign into law new legislation that would limit the powers of Big Tech companies and ultimately paid the price when these same companies censored him on every major social media outlet, for a charge he has now been acquitted from.

This had led to multiple states now wanting to enforce their own legislation to deal with the powers that Big Tech currently possesses, which is where Florida has now begun work.

Florida House leaders, alongside Governor DeSantis, have started to push forward a new bill that would put some power back into the hands of consumers, allowing them to demand a report from a company enquiring about how their personal information is being used and stored.

DeSantis announced the plan on Twitter, saying that the bill will hold Big Tech companies accountable for their actions whilst ‘shifting the balance of power’ back to consumers, which will allow for higher privacy and security online in the state of Florida.

DeSantis fights the Big Tech

DeSantis has been a vocal critic of Big Tech throughout his time in office, where earlier this month, alongside Florida lawmakers, he unveiled a proposal which will penalize Big Tech companies such as Facebook, Twitter, and Google, who are accused on multiple accounts of deliberately silencing Conservative voices online.

According to this previous piece of legislation, Big Tech companies will face daily fines of around $100,000 if they de-platform a candidate who is standing for election in Florida.

The fines will only cease when the candidates access to their accounts has been restored.

This legislation came in the wake of former President Donald Trump being unanimously banned for life from all major social media outlets, including Facebook and Twitter, over an accusation he has now been acquitted from.

DeSantis claims that the social media status-quo has ‘been a one-way street’ for Big Tech companies, with his new bills allowing to turn the tide back in favor of the consumer.

Multiple Florida Representatives and lawmakers have expressed their support for these new actions, which will also allow the state of Florida to sue these Big Tech companies if it were in ‘the interest of the public’.