In a world where rapid information sharing has been layered over with the special ironic and post-ironic context that the internet has provided, it truly seems that anyone has the potential to become a meme — even a humble news anchor at a local TV station in Boise, Idaho.
That is exactly what KTVB news anchor Mark Johnson recently discovered.
Becoming a Meme
KTVB is a local news station based out of Boise, Idaho. Recently, the station decided to simply tweet out a link to the bio of one of its anchors, Mark Johnson.
The tweet simply read “Mark Johnson” and included a link to the man’s bio.
The bizarreness of this tweet, the fact that it was utterly lacking in all context or explanation, caught the internet’s attention.
Users began replying to KTVB’s tweet. One said, “What context is needed? He is Mark Johnson, enough said.” Others then began replying to the tweet by simply writing “Mark Johnson.”
Then a trend of replying to all kinds of tweets with the words “Mark Johnson,” no matter what the tweets in question actually said or were about, kicked off. It was another case of irony and meta-irony run rampant.
When Johnson himself became aware of this, he reacted with grace and good humor. “This is pretty hilarious but I’m pretty sure my teenage daughters had something to do with this,” he wrote. “All I can say is that I WILL get them back for this! (But probably not.)”
For those interested, Johnson has worked with KTVB since 1996, covering many events over the years, including multiple World Series, Olympic Games and Super Bowls. He transitioned from being a sports anchor to being a general news anchor in 2003 and has remained in that position ever since. He has also been happily married since 1992.
After all, he is Mark Johnson. Enough said.