In the past, enjoying media used to be a passive experience. You’d sit down and watch a TV show or listen to a piece of music, passively absorbing all that you were hearing or all that was going on on the screen.
While these forms of entertainment still exist, the internet has revolutionized how we consume media. It allows users to take a much more active role in entertainment. We can comment on videos we watch, share content with other people, exercise some control over who gets to see it, and even create our own content relatively easily. In theory, anyone who gets lucky enough or puts together the right video can become a viral sensation.
People who consume media of all kinds now expect to be given a more active and participatory role in that media. That’s what new, immersive art installations have been working to give people.
Indeed, an international art collective called teamLab has exhibited its work in museums and art houses around the world. Here is some information about its newest upcoming exhibit.
Putting the Viewer into the Art
teamLab is made up of all kinds of specialists working together — artists, animators, engineers, and so on. Having displayed its work everywhere from New York and Paris to Berlin and Beijing, the group aims to make its audience a part of its artwork through the use of interactive digital technology.
teamLab’s latest art installation will be coming to the CaixaForum in Barcelona, Spain. Called teamLab, the exhibit will feature two principal artworks, which the group describes as “immersive artworks that explore new relationships among people in the same physical space.” These two works are called Born From the Darkness a Loving and Beautiful World and Graffiti Nature: Lost, Immersed, and Reborn, respectively.
Each of them will enable viewers to control what sorts of visuals they see as they touch and otherwise interact with various parts of the work. In some cases, they can even create additional elements themselves. The various viewers can even interact with one another as they interact with the work, creating a complex and emergent web of interactions.
As teamLab puts it, “For the majority of art up until now, the presence of other viewers had constituted a hindrance. But when an artwork made using digital technology changes based on the presence or behavior of visitors, it causes the boundaries between artwork and visitor to become blurred. In this case, the visitor becomes part of the artwork itself.”
This work is scheduled to remain on display until January 9, 2020.