There has been yet another massive data leak at Facebook, though this one may be tinged with a small hint of schadenfreude for those who have been critical of Big Tech.

Among the 533 million users whose personal data has been exposed in this latest leak stands none other than Facebook CEO Mark Zuckerberg himself.

Zuck Gets Doxxed

According to a recent report from Business Insider, a user on an obscure hacking forum was somehow able to publish the phone numbers, full names, locations, and email addresses of 533 million Facebook users.

These users were people residing in 106 different countries. There were about 32 million total recorded leaks of persons living in the US, 11 million from people in the UK, and 6 million from people from India.

And as mentioned, one of those whose personal information has been released to the world is Mark Zuckerberg himself. And it isn’t only Zuckerberg who has been doxxed, but major members of Facebook’s upper-level management as well, including the firm’s co-founders Chris Hughes and Dustin Moskovitz.

The data leak revealed, among other things, that Zuckerberg uses an encrypted phone messaging app called Signal. On this app, all messages are end-to-end encrypted and can even be set to disappear after a certain specified amount of time.

What this means, in short, is that Zuckerberg has taken steps to preserve his online privacy but appears not to care enough about the privacy of his own site’s users to prevent enormous data breaches from happening.

This is only the latest blow to Big Tech, however. Increasingly, the tie against these giants has been turning. Facebook use among those who are under 30 has cratered.

Alternatives to Twitter like Gab exist and are developing everything from their own video and news-sharing platforms to even their own peer-to-peer payment services.

YouTube also has some growing competition to deal with, particularly from sites like BitChute and Odysee. The latter of these is especially important, given that it was designed to make deplatfoming and arbitrary content deletion impossible, even for the site administrators themselves.

It’s likely that the writing is already on the wall and that natural market competition will punish Big Tech for both its lax security standards and its blatant political bias.