Ford has announced that it has chosen to call its first all-electric F-150 the Lightning. The public will be introduced to the vehicle on May 19 at the company’s headquarters in Dearborn, Michigan.
Aimed at Commercial Market
The company is attempting to put this vehicle named after its street performance trucks from about five decades ago on the commercial market. Other half-ton truck makers have chosen to try to attract those buyers who love to drive pickups, but Ford is promoting this as a commercial vehicle. Ford sees the audience as small and mid-sized businesses that need a truck to do their job. They also see another segment of their target audience as cities and counties.
Not Available Until Summer 2022
Those entities, however, will not be able to obtain the truck until mid-2022. The company will not begin building the truck until spring 2022. Ford, like many others, had to push back the date because of the pandemic.
New F-150 Pickup Coming
Ford has long led this segment of the automotive market. It plans to reveal the new F-150 truck on July 25. It is currently the top-selling pickup in the United States. The company has also announced that it will be unveiling an all-electric van. The design of the two trucks may be very similar, so buyers may get a clue about what the new gas-powered truck will look like during the May 19 revealing.
Some in the industry are very disappointed that the electric truck will not be in the fall lineup. They have declared this vehicle’s acceptance in America as a make-it-or-break-it moment for the company.