Fox News Shake-Up
Fox News announced a series of changes in its live coverage lineup after lagging ratings began to worry network executives. The most shocking change was the network’s decision to demote Martha MacCallum from her spot in the early evening to a time airing in the afternoon hours. As host of “The Story,” MacCallum had won the ratings race for her time slot at 7 p.m. ET until Newsmax TV rose in the coveted conservative viewing ranks.
Newsmax has been eating up roughly 30% of Fox’s total audience, according to figures from the Nielsen Coverage Rating. Specifically, MacCallum’s program has been losing viewers to the Newsmax show “Greg Kelly Reports.”
Leading the Time Slot
MacCallum’s program fell into third place in the latest ratings. Leading the time slot is CNN’s “Out Front with Erin Burnett.” MSNBC took second place with “The ReidOut.” Kelly’s show is averaging 800,000 viewers, most of them presumably crossing over from MacCallum’s program.
Additional Changes at Fox News
While the MacCallum demotion was the biggest headline, Fox News CEO Suzanne Scott announced Monday a series of additional changes. In addition to MacCallum’s shift to the 3 p.m. time slot, Harris Faulkner will no longer be the host of the 1 p.m. “Outnumbered Outlaw.” Instead, he will host a new show by the name of “The Faulkner Focus,” scheduled to air two hours earlier.
Also at Fox News, Chief White House Correspondent John Roberts is moving away from the reporting field and into the studio as a co-shot alongside Sandra Smith of a new two-hour program.
All of these changes will go into effect on January 18.